We were absolutely delighted to be a vendor at The 2022 Greater Asheville
Real Estate CREIANC (Carolina's Real Estate Investors Association) Vendor Expo. We had something rather awesome to reveal to our customers and colleagues in the industry.
It was also an honor to be able to take to the stage and give a speech about what we are doing in our local community and our vision for the future.
Highlands Brewing Set the Stage
The event took place at Highlands Brewery in Asheville. It was attended by hundreds of people ranging from investors, service industry professionals, and entrepreneurs who have their sights set on the real estate market. The event was open to the public. At first glance, you would not consider this to be an investors' event for the property investments market.
The aesthetics of the venue were reminiscent of mountain living with vast halls, and rooms that were resplendent with warm inviting lighting and the whiff of hops in the air. The main banquet hall where the expo was held was set up for all the vendors to showcase. To the far right, depending on where you are standing, was a table full of food and snacks that was there for all visitors to enjoy. This was not your average symposium. It was an enjoyable event to attend, even if at first thought – one would have considered it to be a boring event like watching paint dry.
Vendors
There were many vendors attending the expo ranging from financial to cleaning and everything in between. The main banquet hall was laid out with tables from each vendor. However, there was also unique aspect of the event that supported each vendor to be seen and heard. If you were someone who was attending, not only could you enjoy the local brew, have food, and wander around the hall. You could attend some interesting talks from some leading speakers in the industry.
Our good friends Apex Pest Control were also there. They were educating the good folks on potential pest issues that can come up within the property market, especially when you are investing in short-term rentals. Jeff, the Owner of Apex, donated an awesome prize of a full inspection to one lucky winner in the night's draw.
Blue Ridge Cabinet Connection in attendance also provided a speaker with a unique presentation that was so far from expectations. Bradley Wright from Blue Ridge flew the flag of our new cabinet line and could be seen chatting and advising those who came to the table to find out about our unique points of service to the industry. The expectation in the air was a viable emotional point of attraction for all expo attendees. We thrived in the environment as we proudly and boldly developed connections that we hope will continue to grow.
The Future Vision
We are a forward-thinking organization and wanted to be entirely unique in our direction. So many companies in our industry are all about sales and selling. They often lose sight of how we serve those who need us and those in the community. We engaged a well-known media coach who hit the ground running. He began to change the way we do things online and with our external outreach and our impact on the community. So whilst Steve was on a well-deserved break, our consultant was tasked with being the speaker and representing Blue Ridge Cabinet Connection at the Expo.
Jock took to the stage and opened with the statement;
“I don’t know anything about cabinets and can’t tell you the difference in benefits of a dovetail joint and another. What I do know is how to make long-lasting relationships”
This epitomizes what we are looking toward in our future. A company that is focused on developing relationships. Our desire and focus are steadfast. We want our customers to see us as their partners for a lifetime and not a one-off need. Furthermore, we look toward serving our community with a greater purpose in mind. That night at the expo, we left those who listened to our talk with tools that will help them in their business. Our talk focused on how we will go beyond just sales and look more into educating and developing more relationships in our community.
Whilst we are excited about our future vision and development to bring new innovation to our marketplace. We cannot do this without forward thinking needed to develop our position through outreach into our community.
Visit us
We would love you to come and visit us in our factory at Mills River. Come and see what we have now, and our new innovative products that will make your project stand out above the crowd. Speak with our designers and get ideas and guidance for your home remodel or renovation.